Yung Joo Jang, Eui-Chul Jung. Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of 'the Starbucks Company'. In Aaron Marcus, editor, Design, User Experience, and Usability. Web, Mobile, and Product Design - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part IV. Volume 8015 of Lecture Notes in Computer Science, pages 30-36, Springer, 2013. [doi]
Abstract is missing.