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The Effect of Group-Buy Social Commerce and Coupon on Satisfaction and Continuance Intention - Focusing on the Expectation Confirmation Model (ECM)

Heehyoung Jang, Ilsang Ko, Jaehyung Kim. The Effect of Group-Buy Social Commerce and Coupon on Satisfaction and Continuance Intention - Focusing on the Expectation Confirmation Model (ECM). In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 2938-2948, IEEE, 2013. [doi]

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