The effects of relationship benefit on relationship quality and store loyalty from convergence environments - NPS analysis and moderating effects

Jae Hun Jang, Sam Won Kim, Yangsun Lee, Jongsung Kim. The effects of relationship benefit on relationship quality and store loyalty from convergence environments - NPS analysis and moderating effects. Electronic Commerce Research, 13(3):291-315, 2013. [doi]

Authors

Jae Hun Jang

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Sam Won Kim

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Yangsun Lee

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Jongsung Kim

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