The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, Kyungtae Kim. The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. Int. J. Electronic Commerce, 12(3):57-80, 2008. [doi]

Authors

Heehyoung Jang

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Lorne Olfman

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Ilsang Ko

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Joon Koh

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Kyungtae Kim

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