The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, Kyungtae Kim. The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. Int. J. Electronic Commerce, 12(3):57-80, 2008. [doi]

Abstract

Abstract is missing.