Mrudul Y. Jani, Heta A. Patel, Manish R. Betheja, Urmila Chaudhari, Bhargav Pandya. Effect of producer's innovation and vendor's sales promotion activities for perishable items under quadratic demand: a centralised vs. decentralised approach. IJMOR, 23(1):96-118, 2022. [doi]
@article{JaniPBCP22,
title = {Effect of producer's innovation and vendor's sales promotion activities for perishable items under quadratic demand: a centralised vs. decentralised approach},
author = {Mrudul Y. Jani and Heta A. Patel and Manish R. Betheja and Urmila Chaudhari and Bhargav Pandya},
year = {2022},
doi = {10.1504/IJMOR.2021.10044276},
url = {https://doi.org/10.1504/IJMOR.2021.10044276},
researchr = {https://researchr.org/publication/JaniPBCP22},
cites = {0},
citedby = {0},
journal = {IJMOR},
volume = {23},
number = {1},
pages = {96-118},
}