Wolfgang Jank, Utkarsh Shrivastava. A data driven framework for early prediction of customer response to promotions. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]
@inproceedings{JankS15,
title = {A data driven framework for early prediction of customer response to promotions},
author = {Wolfgang Jank and Utkarsh Shrivastava},
year = {2015},
url = {http://aisel.aisnet.org/amcis2015/BizAnalytics/GeneralPresentations/18},
researchr = {https://researchr.org/publication/JankS15},
cites = {0},
citedby = {0},
booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
publisher = {Association for Information Systems},
}