A data driven framework for early prediction of customer response to promotions - researchr publication

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Wolfgang Jank, Utkarsh Shrivastava. A data driven framework for early prediction of customer response to promotions. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

Abstract is missing.

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