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Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization

Bernard J. Jansen, Soon-Gyo Jung, Shammur A. Chowdhury, Joni Salminen. Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization. Expert Syst. Appl., 185:115611, 2021. [doi]

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