Too few, too many, just right: Creating the necessary number of segments for large online customer populations - researchr publication

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Bernard J. Jansen, Soon-Gyo Jung, Dianne Ramirez Robillos, Joni Salminen. Too few, too many, just right: Creating the necessary number of segments for large online customer populations. Electronic Commerce Research and Applications, 49:101083, 2021. [doi]

Abstract is missing.

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