Bernard J. Jansen, Kathleen Moore, Stephen Carman. Evaluating the performance of demographic targeting using gender in sponsored search. Inf. Process. Manage., 49(1):286-302, 2013. [doi]
@article{JansenMC13,
title = {Evaluating the performance of demographic targeting using gender in sponsored search},
author = {Bernard J. Jansen and Kathleen Moore and Stephen Carman},
year = {2013},
doi = {10.1016/j.ipm.2012.06.001},
url = {http://dx.doi.org/10.1016/j.ipm.2012.06.001},
researchr = {https://researchr.org/publication/JansenMC13},
cites = {0},
citedby = {0},
journal = {Inf. Process. Manage.},
volume = {49},
number = {1},
pages = {286-302},
}