Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Bernard J. Jansen, Kathleen Moore, Stephen Carman. Evaluating the performance of demographic targeting using gender in sponsored search. Inf. Process. Manage., 49(1):286-302, 2013. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Gender demographic targeting in sponsored searchBernard J. Jansen, Lauren Solomon. CHI 2010: 831-840 [doi]
The following publications are possibly variants of this publication: