Bernard J. Jansen, Mimi Zhang, Ying Zhang. The effect of brand awareness on the evaluation of search engine results. In Mary Beth Rosson, David J. Gilmore, editors, Extended Abstracts Proceedings of the 2007 Conference on Human Factors in Computing Systems, CHI 2007, San Jose, California, USA, April 28 - May 3, 2007. pages 2471-2476, ACM, 2007. [doi]
Abstract is missing.