Antonio J. Jara, Antonio F. Gómez-Skarmeta, Maria Concepcion Parra. Enabling Participative Marketing through the Internet of Things. In Leonard Barolli, Fatos Xhafa, Makoto Takizawa, Tomoya Enokido, Hui-Huang Hsu, editors, 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013, Barcelona, Spain, March 25-28, 2013. pages 1301-1306, IEEE Computer Society, 2013. [doi]
@inproceedings{JaraGP13,
title = {Enabling Participative Marketing through the Internet of Things},
author = {Antonio J. Jara and Antonio F. Gómez-Skarmeta and Maria Concepcion Parra},
year = {2013},
doi = {10.1109/WAINA.2013.270},
url = {http://doi.ieeecomputersociety.org/10.1109/WAINA.2013.270},
researchr = {https://researchr.org/publication/JaraGP13},
cites = {0},
citedby = {0},
pages = {1301-1306},
booktitle = {27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013, Barcelona, Spain, March 25-28, 2013},
editor = {Leonard Barolli and Fatos Xhafa and Makoto Takizawa and Tomoya Enokido and Hui-Huang Hsu},
publisher = {IEEE Computer Society},
isbn = {978-1-4673-6239-9},
}