Enabling Participative Marketing through the Internet of Things

Antonio J. Jara, Antonio F. Gómez-Skarmeta, Maria Concepcion Parra. Enabling Participative Marketing through the Internet of Things. In Leonard Barolli, Fatos Xhafa, Makoto Takizawa, Tomoya Enokido, Hui-Huang Hsu, editors, 27th International Conference on Advanced Information Networking and Applications Workshops, WAINA 2013, Barcelona, Spain, March 25-28, 2013. pages 1301-1306, IEEE Computer Society, 2013. [doi]

Abstract

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