Antonio J. Jara, Maria Concepcion Parra, Antonio F. Gómez-Skarmeta. Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. In Ilsun You, Leonard Barolli, Antonio Gentile, Hae-Duck Joshua Jeong, Marek R. Ogiela, Fatos Xhafa, editors, Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2012, Palermo, Italy, July 4-6, 2012. pages 852-857, IEEE, 2012. [doi]
@inproceedings{JaraPG12, title = {Marketing 4.0: A New Value Added to the Marketing through the Internet of Things}, author = {Antonio J. Jara and Maria Concepcion Parra and Antonio F. Gómez-Skarmeta}, year = {2012}, doi = {10.1109/IMIS.2012.203}, url = {http://doi.ieeecomputersociety.org/10.1109/IMIS.2012.203}, researchr = {https://researchr.org/publication/JaraPG12}, cites = {0}, citedby = {0}, pages = {852-857}, booktitle = {Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2012, Palermo, Italy, July 4-6, 2012}, editor = {Ilsun You and Leonard Barolli and Antonio Gentile and Hae-Duck Joshua Jeong and Marek R. Ogiela and Fatos Xhafa}, publisher = {IEEE}, isbn = {978-1-4673-1328-5}, }