Antonio J. Jara, Maria Concepcion Parra, Antonio F. Gómez-Skarmeta. Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. In Ilsun You, Leonard Barolli, Antonio Gentile, Hae-Duck Joshua Jeong, Marek R. Ogiela, Fatos Xhafa, editors, Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2012, Palermo, Italy, July 4-6, 2012. pages 852-857, IEEE, 2012. [doi]
Abstract is missing.