The Biodigital Rises: A New Digital Brand Challenge

Marie-Nathalie Jauffret, Frédéric Aubrun. The Biodigital Rises: A New Digital Brand Challenge. In Gabriele Meiselwitz, editor, Social Computing and Social Media: Applications in Education and Commerce - 14th International Conference, SCSM 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, Part II. Volume 13316 of Lecture Notes in Computer Science, pages 268-277, Springer, 2022. [doi]

Abstract

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