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How to use the innovative potential of online communities? Netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities

Gregor Jawecki, Johann Füller. How to use the innovative potential of online communities? Netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities. IJBPIM, 3(4):248-255, 2008. [doi]

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