Behavioural Targeting in On-Line Advertising: An Empirical Study

Joanna Jaworska, Marcin Sydow. Behavioural Targeting in On-Line Advertising: An Empirical Study. In James Bailey, David Maier, Klaus-Dieter Schewe, Bernhard Thalheim, Xiaoyang Sean Wang, editors, Web Information Systems Engineering - WISE 2008, 9th International Conference, Auckland, New Zealand, September 1-3, 2008. Proceedings. Volume 5175 of Lecture Notes in Computer Science, pages 62-76, Springer, 2008. [doi]

Abstract

Abstract is missing.