Sudarsan Jayasingh, Uchenna Cyril Eze. An extended TAM for analyzing adoption behavior of mobile coupon. In Gabriele Kotsis, David Taniar, Eric Pardede, editors, MoMM 2009 - The 7th International Conference on Advances in Mobile Computing and Multimedia, 14-16 December 2009, Kuala Lumpur, Malaysia. pages 282-287, ACM, 2009. [doi]
Abstract is missing.