Artificial Intelligence Influencers' Credibility Effect on Consumer Engagement and Purchase Intention

Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan. Artificial Intelligence Influencers' Credibility Effect on Consumer Engagement and Purchase Intention. JTAER, 20(1):17, 2024. [doi]

Abstract

Abstract is missing.