Leveraging wireless technology for mobile advertising - researchr publication authors

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Tawfik Jelassi, Albrecht Enders. Leveraging wireless technology for mobile advertising. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 836-846, 2004. [doi]

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