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To Use or not to Use: the Relationship between Personality Traits and Instagram Usage

Carlos Jennewein, Annika Baumann, Stefan Lessmann. To Use or not to Use: the Relationship between Personality Traits and Instagram Usage. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 1561-1576, GITO Verlag, 2020. [doi]

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