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Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents

Guojun Ji, Tianyu Fu 0006, Tsan-Ming Choi, Ajay Kumar, Kim Hua Tan. Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents. IEEE Trans. Engineering Management, 71:4063-4075, 2024. [doi]

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