What Motivates Consumers' Purchase Intentions in E-Commerce Live Streaming: A Socio-Technical Perspective

Man Ji, Xiayu Chen, Shaobo Wei. What Motivates Consumers' Purchase Intentions in E-Commerce Live Streaming: A Socio-Technical Perspective. International Journal of Human-Computer Interaction, 41(2):1585-1605, January 2025. [doi]

Abstract

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