Additional Multi-Touch Attribution for Online Advertising

Wendi Ji, Xiaoling Wang. Additional Multi-Touch Attribution for Online Advertising. In Satinder P. Singh, Shaul Markovitch, editors, Proceedings of the Thirty-First AAAI Conference on Artificial Intelligence, February 4-9, 2017, San Francisco, California, USA. pages 1360-1366, AAAI Press, 2017. [doi]

Abstract

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