"Customer Reviews or Vlogger Reviews?" The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

Yiwu Jia, Haolin Feng, Xin Wang, Michelle M. Alvarado. "Customer Reviews or Vlogger Reviews?" The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms. JTAER, 18(3):1257-1282, 2023. [doi]

Abstract

Abstract is missing.