Consumer Learning to Promote Behavioral Intention Toward IT Innovation: Is Word of Mouth Needed?

Lin Jia, Dianne Hall. Consumer Learning to Promote Behavioral Intention Toward IT Innovation: Is Word of Mouth Needed?. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]

Abstract

Abstract is missing.