Yanli Jia, Libo Liu. Who do We Listen to More: Opinion Leaders or Friends? The Social Function of Conformity Behavior in Social Commerce. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-8, AIS Electronic Library (AISeL), 2017. [doi]
Abstract is missing.