Junxiang Jiang, Huiqiang Jiang. Conversion Rate Estimation in Online Advertising via Exploring Potential Impact of Creative. In Djamal Benslimane, Ernesto Damiani, William I. Grosky, Abdelkader Hameurlain, Amit P. Sheth, Roland R. Wagner, editors, Database and Expert Systems Applications - 28th International Conference, DEXA 2017, Lyon, France, August 28-31, 2017, Proceedings, Part II. Volume 10439 of Lecture Notes in Computer Science, pages 299-309, Springer, 2017. [doi]
Abstract is missing.