Zhengrui Jiang, Kevin P. Scheibe, Sree Nilakanta. The economic impact of public beta testing: the power of word-of-mouth. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]
@inproceedings{JiangSN11,
title = {The economic impact of public beta testing: the power of word-of-mouth},
author = {Zhengrui Jiang and Kevin P. Scheibe and Sree Nilakanta},
year = {2011},
url = {http://aisel.aisnet.org/icis2011/proceedings/economicvalueIS/7},
researchr = {https://researchr.org/publication/JiangSN11},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011},
editor = {Dennis F. Galletta and Ting-Peng Liang},
publisher = {Association for Information Systems},
isbn = {978-0-615-55907-0},
}