Tianyi Jiang, Alexander Tuzhilin. Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals. In Proceedings of the 4th IEEE International Conference on Data Mining (ICDM 2004), 1-4 November 2004, Brighton, UK. pages 419-422, IEEE Computer Society, 2004. [doi]
@inproceedings{JiangT04, title = {Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals}, author = {Tianyi Jiang and Alexander Tuzhilin}, year = {2004}, url = {http://csdl.computer.org/comp/proceedings/icdm/2004/2142/00/21420419abs.htm}, researchr = {https://researchr.org/publication/JiangT04}, cites = {0}, citedby = {0}, pages = {419-422}, booktitle = {Proceedings of the 4th IEEE International Conference on Data Mining (ICDM 2004), 1-4 November 2004, Brighton, UK}, publisher = {IEEE Computer Society}, isbn = {0-7695-2142-8}, }