Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals

Tianyi Jiang, Alexander Tuzhilin. Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals. In Proceedings of the 4th IEEE International Conference on Data Mining (ICDM 2004), 1-4 November 2004, Brighton, UK. pages 419-422, IEEE Computer Society, 2004. [doi]

@inproceedings{JiangT04,
  title = {Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals},
  author = {Tianyi Jiang and Alexander Tuzhilin},
  year = {2004},
  url = {http://csdl.computer.org/comp/proceedings/icdm/2004/2142/00/21420419abs.htm},
  researchr = {https://researchr.org/publication/JiangT04},
  cites = {0},
  citedby = {0},
  pages = {419-422},
  booktitle = {Proceedings of the 4th IEEE International Conference on Data Mining (ICDM 2004), 1-4 November 2004, Brighton, UK},
  publisher = {IEEE Computer Society},
  isbn = {0-7695-2142-8},
}