Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals

Tianyi Jiang, Alexander Tuzhilin. Divide and Prosper: Comparing Models of Customer Behavior From Populations to Individuals. In Proceedings of the 4th IEEE International Conference on Data Mining (ICDM 2004), 1-4 November 2004, Brighton, UK. pages 419-422, IEEE Computer Society, 2004. [doi]

Abstract

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