Impacts of knowledge on online brand success: an agent-based model for online market share enhancement

Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao. Impacts of knowledge on online brand success: an agent-based model for online market share enhancement. European Journal of Operational Research, 248(3):1093-1103, 2016. [doi]

Abstract

Abstract is missing.