An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms - A Case Study of Ensogo and Lazada

Hao Jiang, Lin Lin Wu, Huifang Qi. An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms - A Case Study of Ensogo and Lazada. In Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, ICIBE 2023, Beijing, China, September 22-24, 2023. pages 9-13, ACM, 2023. [doi]

Authors

Hao Jiang

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Lin Lin Wu

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Huifang Qi

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