An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms - A Case Study of Ensogo and Lazada

Hao Jiang, Lin Lin Wu, Huifang Qi. An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms - A Case Study of Ensogo and Lazada. In Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, ICIBE 2023, Beijing, China, September 22-24, 2023. pages 9-13, ACM, 2023. [doi]

@inproceedings{JiangWQ23,
  title = {An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms - A Case Study of Ensogo and Lazada},
  author = {Hao Jiang and Lin Lin Wu and Huifang Qi},
  year = {2023},
  doi = {10.1145/3629378.3629381},
  url = {https://doi.org/10.1145/3629378.3629381},
  researchr = {https://researchr.org/publication/JiangWQ23},
  cites = {0},
  citedby = {0},
  pages = {9-13},
  booktitle = {Proceedings of the 2023 9th International Conference on Industrial and Business Engineering, ICIBE 2023, Beijing, China, September 22-24, 2023},
  publisher = {ACM},
}