Understanding Consumers' Avoidance of Personalized Advertising in Social Commerce: The Leveraging Effect of Information Transparency and Information Dissemination Scenes - researchr publication

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Yi Jiang, Jingwen Xiao, Jing Wang. Understanding Consumers' Avoidance of Personalized Advertising in Social Commerce: The Leveraging Effect of Information Transparency and Information Dissemination Scenes. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 5, Association for Information Systems, 2020. [doi]

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