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A Study on Potential Head Advertisers in Sponsored Search

Changhao Jiang, Min Zhang, Bin Gao, Tie-Yan Liu. A Study on Potential Head Advertisers in Sponsored Search. In Yuexian Hou, Jian-Yun Nie, Le Sun, Bo Wang 0011, Peng Zhang, editors, Information Retrieval Technology, 8th Asia Information Retrieval Societies Conference, AIRS 2012, Tianjin, China, December 17-19, 2012. Proceedings. Volume 7675 of Lecture Notes in Computer Science, pages 174-186, Springer, 2012. [doi]

Authors

Changhao Jiang

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Min Zhang

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Bin Gao

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Tie-Yan Liu

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