Yunjun Jiang, Hong Zhang, Guiming Lian, Siqian Wang. The Influence of Customer Co-creation Experience Value on Brand Equity in the context of Social Media. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 55, Association for Information Systems, 2021. [doi]
@inproceedings{JiangZLW21,
title = {The Influence of Customer Co-creation Experience Value on Brand Equity in the context of Social Media},
author = {Yunjun Jiang and Hong Zhang and Guiming Lian and Siqian Wang},
year = {2021},
url = {https://aisel.aisnet.org/whiceb2021/55},
researchr = {https://researchr.org/publication/JiangZLW21},
cites = {0},
citedby = {0},
pages = {55},
booktitle = {The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021},
publisher = {Association for Information Systems},
}