Yunjun Jiang, Hong Zhang, Guiming Lian, Siqian Wang. The Influence of Customer Co-creation Experience Value on Brand Equity in the context of Social Media. In The 20th Wuhan International Conference on E-Business, WHICEB 2021, Wuhan, China, 28-30 May 2021. pages 55, Association for Information Systems, 2021. [doi]
Abstract is missing.