Who is More Likely to Initiate Referrals? Effect of User's Regulatory Focus on Referral Intention

Huijie Jin, Shouwang Lu, Kanliang Wang. Who is More Likely to Initiate Referrals? Effect of User's Regulatory Focus on Referral Intention. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]

Abstract

Abstract is missing.