Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement

Wei Jin, Yongqiang Sun, Nan Wang, Xi Zhang. Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement. Internet Research, 27(2):408-427, 2017. [doi]

Authors

Wei Jin

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Yongqiang Sun

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Nan Wang

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Xi Zhang

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