Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement

Wei Jin, Yongqiang Sun, Nan Wang, Xi Zhang. Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement. Internet Research, 27(2):408-427, 2017. [doi]

@article{JinSWZ17,
  title = {Why users purchase virtual products in MMORPG? An integrative perspective of social presence and user engagement},
  author = {Wei Jin and Yongqiang Sun and Nan Wang and Xi Zhang},
  year = {2017},
  doi = {10.1108/IntR-04-2016-0091},
  url = {http://dx.doi.org/10.1108/IntR-04-2016-0091},
  researchr = {https://researchr.org/publication/JinSWZ17},
  cites = {0},
  citedby = {0},
  journal = {Internet Research},
  volume = {27},
  number = {2},
  pages = {408-427},
}