Research on the Impact Factors of Consumer' Purchasing Intention Based on Online Reviews: A Big Data Architecture

Li Jing, Li Yadong, Zhang Yanliang. Research on the Impact Factors of Consumer' Purchasing Intention Based on Online Reviews: A Big Data Architecture. In Proceedings of the 5th International Conference on Industrial and Business Engineering, ICIBE 2019, Hong Kong, SAR, China, September 27-29, 2019. pages 67-70, ACM, 2019. [doi]

Abstract

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