The Strategic Values of Omnichannel Behavior in the Age of Covid-19

Arij Jmour, Nibrass Haj Taieb El Aoud. The Strategic Values of Omnichannel Behavior in the Age of Covid-19. In Rim Jallouli, Mohamed Anis Bach Tobji, Hamid Mcheick, Gunnar Piho, editors, Digital Economy. Emerging Technologies and Business Innovation - 6th International Conference on Digital Economy, ICDEc 2021, Tallinn, Estonia, July 15-17, 2021, Proceedings. Volume 431 of Lecture Notes in Business Information Processing, pages 16-27, Springer, 2021. [doi]

Abstract

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