Nam Yong Jo, Kun Chang Lee, Bong-Won Park. Exploring the Optimal Path to Online Game Loyalty: Bayesian Networks versus Theory-Based Approaches. In Tai-Hoon Kim, Hojjat Adeli, Rosslin John Robles, Maricel O. Balitanas, editors, Ubiquitous Computing and Multimedia Applications - Second International Conference, UCMA 2011, Daejeon, Korea, April 13-15, 2011. Proceedings, Part II. Volume 151 of Communications in Computer and Information Science, pages 428-437, 2011. [doi]
Abstract is missing.