Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context

Thomas John, Dennis Kundisch. Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context. In Oliver Thomas, Frank Teuteberg, editors, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015. pages 1283-1297, 2015. [doi]

@inproceedings{JohnK15,
  title = {Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context},
  author = {Thomas John and Dennis Kundisch},
  year = {2015},
  url = {http://aisel.aisnet.org/wi2015/86},
  researchr = {https://researchr.org/publication/JohnK15},
  cites = {0},
  citedby = {0},
  pages = {1283-1297},
  booktitle = {Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015},
  editor = {Oliver Thomas and Frank Teuteberg},
}