Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context

Thomas John, Dennis Kundisch. Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context. In Oliver Thomas, Frank Teuteberg, editors, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015. pages 1283-1297, 2015. [doi]

Abstract

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