Benjamin K. Johnson, Bridget Potocki, Jolanda Veldhuis. Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts. J. Computer-Mediated Communication, 24(3):108-125, 2019. [doi]
@article{JohnsonPV19,
title = {Is That My Friend or an Advert? The Effectiveness of Instagram Native Advertisements Posing as Social Posts},
author = {Benjamin K. Johnson and Bridget Potocki and Jolanda Veldhuis},
year = {2019},
doi = {10.1093/jcmc/zmz003},
url = {https://doi.org/10.1093/jcmc/zmz003},
researchr = {https://researchr.org/publication/JohnsonPV19},
cites = {0},
citedby = {0},
journal = {J. Computer-Mediated Communication},
volume = {24},
number = {3},
pages = {108-125},
}